Privacy policy

1) Introduction and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to identify you personally.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is Theresa Riedl, Zeachild (sole proprietorship), Roitham 18, 4863 Seewalchen am Attersee, Austria, Tel.: on request, E-mail: info@zeachild.com. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

The website visited
Date and time of accessing the website
Volume of data transmitted in bytes
Source/reference from where you accessed the website
Browser used
Operating system used.
IP address used (anonymous if applicable)

The data is processed in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not disseminated or used in any other way. However, we reserve the right to check the server logfiles retrospectively if there is concrete evidence of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential information (e.g. orders or enquiries to the data controller), this website uses SSL and TSL encryption. An encrypted connection can be identified by the character sequence “https://” and the lock symbol in your browser title.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted when the browser is closed (so-called "session cookies"), some of these cookies remain longer on your device and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can see the storage duration in the overview of the cookie settings in your web browser.

If personal data is also processed by individual cookies we use, the processing takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 Paragraph 1 lit. According to Art. 6 Para. 1 lit.f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

Please note that the functionality of our website may be restricted if you reject cookies.

4) Contacting us

4.1 yotpo

For review reminders, we use the services of the following provider: SMSBump Ltd., 51 Cherni vrah Blvd, Sofia, 1407, Bulgaria

Solely on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR, we will transmit your email address and, if applicable, other customer data to the provider so that they can contact you by email with a review reminder.

You can revoke your consent to us or the provider at any time with effect for the future.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

4.2 When contacting us (e.g. via contact form or email), personal data is processed – exclusively for the purpose of processing and answering your request and only to the extent required for this.

The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary.

5) comment function

As part of the comment function on this website, your comment, information about the time the comment was created and the name of the commentator you have chosen will be saved and published on this website. Furthermore, your IP address will be logged and saved. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. We need your e-mail address in order to contact you if a third party should complain that your published content is illegal.

The legal basis for the storage of your data is Article 6 Paragraph 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to as illegal by third parties.

6) Data processing when opening a customer account

In accordance with Article 6 Paragraph 1 Letter b GDPR, personal data will continue to be collected and processed to the extent required in each case if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website.

A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded have been completed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.

7) Use of customer data for direct advertising

7.1 Registration for our e-mail newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. To send the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data we collect when registering for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned at the beginning. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

7.2 Shopify email

Our email newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter to this provider in accordance with Article 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Article 6 (1) (a) GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, the opening rates and specific interactions with the content of the newsletter can be measured. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other databases.
You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded an order processing contract with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.

When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision by the European Commission.

7.3 Goods availability notification by email

For items that are temporarily unavailable, you can sign up to receive goods availability notifications by email. We will send you a one-time email notification about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. The provision of further data is voluntary and may be used in order to be able to address you personally. We use the so-called double opt-in procedure for sending e-mails, which ensures that you will only receive a notification if you have expressly confirmed your consent to this by clicking on a verification link sent to the specified e-mail address.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data collected by us when registering for our email notification service for the availability of goods is used strictly for the intended purpose.

You can unsubscribe from the availability notifications at any time by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data that goes beyond this, which is permitted by law and about which we will inform you in this declaration .

7.4 Cart reminders by email

If you cancel your purchase from us before completing the order, you have the option of being reminded of the contents of your virtual shopping cart once by e-mail.

The only mandatory information for sending this reminder is your e-mail address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending e-mails, which ensures that you only receive a notification if you have expressly confirmed your consent to this by clicking on a verification link sent to the e-mail address provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR to send a shopping cart reminder. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data we collect when you register for our e-mail notification service is used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a message to the person named above. After you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data that goes beyond this, which is permitted by law and about which we will inform you in this declaration .

8) Data processing for order processing

8.1 Transmission of image files for order processing by e-mail

On our website, we offer customers the opportunity to commission the personalization of products by sending image files by email. The submitted image is used as a template for personalizing the selected product.

The customer can send us one or more image files from the memory of the end device used via the e-mail address provided on the website. We then record, store and use the files transmitted in this way exclusively to manufacture the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed about this in the following paragraphs. Any further transfer does not take place. If the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all the processing operations just mentioned are carried out exclusively for the purpose of processing your online order in accordance with Article 6 (1) (b) GDPR.

After the order has been processed, the transmitted image files are automatically and completely deleted.

8.2 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Article 6 (1) (b) GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact information you provided when placing your order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6 (1) (c) GDPR. Your contact information will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us to the extent necessary for the respective information.

In order to process your order, we also work together with the following service provider (s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.3 In order to fulfill our contractual obligations towards our customers, we work together with external shipping partners. We give your name and your delivery address and, if necessary for the delivery, your telephone number, exclusively for the purpose of the delivery of goods Art. 6 Para. 1 lit. b GDPR to a shipping partner selected by us.

8.4 Shopify Digital Download

We use the following provider to process orders: Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Name, address and, if applicable, other personal data are passed on to the provider exclusively for the purpose of processing the online order in accordance with Article 6 (1) (b) GDPR. Your data will only be passed on to the extent that this is actually necessary to process the order.

8.5 Forwarding of personal data to shipping service providers

- Austrian post

As a transport service provider, we use the following provider: Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria

We will pass on your e-mail address and/or telephone number to the provider in accordance with Article 6 (1) (a) GDPR before the goods are delivered for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to do so during the ordering process have given consent. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or the delivery notification is not possible.

The consent can be revoked at any time with effect for the future to the above-mentioned person responsible or to the provider.

8.6 Use of payment service providers (payment services)

- EPS transfer

One or more online payment methods from the following provider are available on this website: PSA Payment Services Austria GmbH, Handelskai 92, Gate 2,1200, XNUMX Vienna, Austria

If you select a payment method from the provider where you pay in advance (e.g. credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) and information about the content of your order will be sent to them passed on in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this.
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method in which the provider makes an advance payment (e.g. invoice or installment purchase or direct debit), you will also be asked to enter certain personal data (first and last name, street, house number, zip code, city, date of birth, E -Mail address, telephone number, if necessary data on an alternative means of payment).

In order to safeguard our legitimate interest in determining the solvency of our customers, we forward this data to the provider for the purpose of a credit check in accordance with Article 6 (1) (f) GDPR. Based on the personal data you provide and other data (e.g. shopping cart, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

In addition to internal provider criteria in accordance with Article 6 (1) (f) GDPR, identity and creditworthiness information from the following credit bureaus can also be included for the decision in the context of the application review:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider where you pay in advance, the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order in accordance with Art. 6 Paragraph 1 lit. b GDPR passed on. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this.

If you select a payment method for which we pay in advance, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, data if applicable) during the ordering process an alternative means of payment).

In order to safeguard our legitimate interest in determining your solvency in such cases, we will forward this data to the provider for the purpose of a credit check in accordance with Article 6 (1) (f) GDPR. Based on the personal data you provide and other data (e.g. shopping cart, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal's own payment methods and local third-party payment methods.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “Pay Later” via PayPal, we will pass on your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) as part of the payment processing. The transfer takes place in accordance with Art. 6 (1) (b) GDPR and only to the extent that this is necessary for the payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

If the PayPal payment method "Purchase on account" is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to process the payment. The legal basis is Art. 6 (1) (b) GDPR. In this case, RatePay will conduct an identity and credit check in its own name to determine your solvency in accordance with the principle already mentioned above and will forward your payment data to credit agencies based on its legitimate interest in determining your solvency in accordance with Art. 6 (1) (f) GDPR. A list of credit agencies that Ratepay can access can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using the payment method of a local third-party provider, your payment data will first be passed on to PayPal in accordance with Article 6 (1) (b) GDPR in order to prepare the payment. Depending on your selection of an available local payment method, PayPal then transmits your payment data to the relevant provider to carry out the payment in accordance with Article 6 (1) (b) GDPR:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, The Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z oo, ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA SAS, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For more information on data protection law, please refer to PayPal's data protection declaration: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

This website offers one or more online payment methods from the following provider: Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden

One or more online payment methods from the following provider are available on this website: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland

9) Online Marketing

Own affiliate program

In connection with the product presentations on our website, we maintain our own affiliate program, under which we provide interested third-party operators with partner links for placement on their websites, which lead to our offers. Cookies are used for the affiliate program, which are generally set on the partner page after clicking on a corresponding partner link and for which we are not responsible under data protection law. Cookies are small text files that are stored on your device in order to be able to trace the origin of transactions (eg "sales leads") that were generated via such links. Among other things, we can recognize that you clicked the partner link and were forwarded to our website. This information is required for payment processing between us and the affiliate partners. If the information also contains personal data, the processing described takes place on the basis of our legitimate financial interest in the processing of commission payments in accordance with Article 6 (1) (f) GDPR.

If you wish to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for certain cases or in general.

10) web analytics services

google analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics sets 4 cookies, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude direct personal reference.

The information is transmitted to Google servers and processed there. Transmissions to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website activity and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All of the processing described above, in particular the setting of cookies on the end device used, only takes place if you have given us your express consent in accordance with Article 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded an order processing contract with Google, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner-sites

Demographics
Google Analytics 4 uses the special "demographic characteristics" function and can use this to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and will be deleted after being stored for a period of two months.

Google signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can analyze your usage behavior across devices and database models, including cross-devices, subject to your consent to the use of Google Analytics in accordance with Article 6(1)(a) GDPR conversions, create. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can disable the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, see the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6(1)(a) GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices become.

For data transfers to the USA, the provider has joined the EU-US data protection framework (EU-US Data Privacy Framework), which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

11) Retargeting/ remarketing and conversion tracking

11.1 Meta Pixel with advanced data matching

Within our online offering, we use the “Meta Pixel” service from the following provider in the extended data comparison mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Meta”)

If a user clicks on an ad we place on Facebook or Instagram, the URL of our linked page is expanded by a parameter using “Meta Pixel”. After redirection, this URL parameter is then entered into the user's browser by a cookie that our linked page sets itself. In addition, this cookie records specific customer data such as the email address, which we collect on our website linked to the Facebook or Instagram ad during processes such as purchasing, account logins or registrations (extended data matching). The cookie is then read and enables the data, including specific customer data, to be transmitted to Meta.

We use “meta pixels” with advanced data comparison to make our advertisements (so-called “ads”) on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of users or have certain characteristics (e.g. interests in certain topics or Products that are determined based on the websites visited) that we transmit to Meta (so-called “Custom Audiences”).

We also analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel", the advanced data matching feature helps us better measure the effectiveness of our advertising campaigns by recording more attributed conversions.

All transmitted data is stored and processed by Meta so that an assignment to the respective user profile is possible and Meta uses the data for its own advertising purposes in accordance with Meta's data usage guidelines (https://www.facebook.com/about/privacy/) can use. The data may enable Meta and its partners to place ads on and off Facebook.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; In this context, there may also be a transfer to Meta Platforms Inc. servers in the USA.

11.2 Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available under the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

In order to address users whose data we have received in the context of business or business-like relationships with even more interest-based advertising, we use a customer comparison function as part of Google Ads. To do this, we electronically transmit one or more files with aggregated customer data (especially email addresses and telephone numbers) to Google. Google does not have access to clear data, but instead automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be played across all Google services linked to the respective Google account.

The transfer of customer data to Google takes place only if you have given us your express consent in accordance with Art. 6 Paragraph 1 lit. a GDPR. You can revoke this consent to us at any time with effect for the future. Further information on Google's data protection measures in relation to the customer comparison function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

12) Rights of the data subject

12.1 The applicable data protection law grants you the following rights of data subjects (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise requirements:

Right to information in accordance with Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to deletion in accordance with Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to information in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
Right to lodge a complaint in accordance with Art. 77 GDPR.

12.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA WITHIN A BALANCING OF INTERESTS AND BASED ON OUR OVERRIDING LEGITIAMTE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS EMANATING FROM YOUR SPECIFIC SITUATION.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT WE WILL TERMINATE PROCESSING THE RELEVANT DATA. WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING PRIVILEGED REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES AT ANY TIME. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT WE WILL TERMINATE PROCESSING THE RELEVANT DATA FOR DIRECT ADVERTISING PURPOSES.

13) Storage period of personal data

The storage duration of personal data is determined by the respective legal framework, the processing purpose, and - where appropriate - additionally by the respective legal retention period (e.g. retention periods pertaining to commercial or tax legislation).

When processing personal data on the basis of an express consent in accordance with Article 6 Paragraph 1 lit. a GDPR, the data concerned will be stored until you revoke your consent.

If legal retention periods exist for data that have been processed within transactional or transactional-similar obligations on the basis on Article 6(1)(b) GDPR, these data will be routinely erased after expiry of the retention period provided they are no longer required for the fulfilment or initiation of a contract and/or no legitimate interest on continued storage continues from our side.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f GDPR, this data will be stored until you exercise your right of objection in accordance with Article 21 Paragraph 1 GDPR, unless we can provide compelling reasons worthy of protection prove the processing that outweighs your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection under Article 21 (2) GDPR.

If any other information of this declaration about specific processing situations does not result in any other outcomes, stored personal data will be erased when they are no longer required for the purposes for which they were collected or processed in any other way.

Status: 18.01.2026/04/08, 27:XNUMX:XNUMX p.m